What data do we collect?
When you visit one of our websites, anonymised information about your visit, which includes information such as your general location, your gender, your age group and the device you are using is collected for analytics purposes.
We also collect personal identification information from you when you place an order on our online store or sign up for our email newsletter, which includes, but is not necessarily limited to, your full name, your email address, your phone number, and your shipping and billing addresses.
How do we collect your data?
The anonymised information about your visit is collected automatically when you visit a page on our website. You directly provide RockTape UK with the personal information we collect. This data is collected when:
- You create an account on our online store
- You place an order for any of our products or services online
- You voluntarily sign up to our email newsletters or other forms of marketing.
How will we use your data?
We collect your data so that we can:
- Process your order and manage your account.
- Email you with special offers on products and services we think you might like.
- Send you news updates we think will interest you about RockTape UK.
We do not share your personal information with any other third parties for any purposes, marketing or otherwise, unless compelled to do so by law.
Your anonymised data is shared with Google Analytics to enable us to better understand our audiences and where they visit our websites from, which enables us to improve our websites, products and services. Your visit is assigned a unique identifier, which allows Google to group different data points about your visit together – things like the device you are browsing on (desktop, tablet, mobile), your general location, your demographic group – but this cannot be used to identify you as a person.
What automated decision making and/or profiling we do with your data
We do not perform any sort of automated decision making or profiling with your personal data. Google Analytics will use the anonymised information about you and your visit to our site to allow us to sort visits into categories, such as visits from users from certain locations or certain age ranges, but we cannot see specific details about individual visits.
Your personal information is never directly handed over to any sort of artificial intelligence or machine learning algorithm.
How do we store your data?
Your personal information is stored in two places:
- When you sign up to our mailing list, your name, email address and IP address is stored on servers belonging to Mailchimp which are distributed around the world. Mailchimp may transfer and process your data to and on servers in the European Economic Area (EEA), the United States, and anywhere else in the world where Mailchimp maintains data processing and storage operations.
- Our online store is run by BigCommerce, an external provider. The information you provide when creating an account on our online store and when placing an order is stored on their servers which are located in the United States.
Both Mailchimp and BigCommerce are participants in the EU-US Privacy Shield Framework and are committed to maintaining best-in-class levels of security and data protection.
Anonymised data about your visit to our website is stored on servers belonging to Google, which may not necessarily be within the European Economic Area (EEA).
RockTape UK would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you can always opt out at a later date using the link in any of our promotional emails.
You have the right at any time to stop RockTape UK from contacting you for marketing purposes.
What are your data protection rights?
RockTape UK wants to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:
The right to access:
You have the right to request RockTape UK for copies of your personal data. We may charge you a small fee for this service.
The right to rectification:
You have the right to request that RockTape UK correct any information you believe is inaccurate. You also have the right to request RockTape UK to complete information you believe is incomplete.
The right to erasure:
You have the right to request that RockTape UK erase your personal data, under certain conditions.
The right to restrict processing:
You have the right to request that RockTape UK restrict the processing of your personal data, under certain conditions.
The right to object to processing:
You have the right to object to RockTape UK’s processing of your personal data, under certain conditions.
The right to data portability:
You have the right to request that RockTape UK transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us by calling us on 01206 615 464 or by emailing [email protected].
What are cookies?
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For more information, go to allaboutcookies.org.
- Keeping you signed in
- Understanding how you use our website
- Keeping track of which products are in your basket
What type of cookies do we use?
There are a number of different types of cookies, however, we use:
Functionality – RockTape UK uses these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
Advertising – RockTape UK uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. RockTape UK sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Privacy policies of other websites
How to contact us
Email us at [email protected]
Call us on 01206 615 464
Or write to us at:
Data Protection Officer
RockTape UK Ltd, Brown Oaks Barns, Alresford Road, Wivenhoe, Essex, CO7 9JZ
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that RockTape UK has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office. Visit ico.org.uk or write to the ICO at: